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A 2005 Nelson, M. And Otnes, C. 2005 to find the perfect wedding dress. Checking out cross-cultural ambivalence: A netnography of intercultural wedding discussion boards. Journal of company analysis, 58(1): 89 – 95. Google Scholar ), “Many 2005 Nelson, M. And Otnes, C. 2005. Checking out cross-cultural ambivalence: A netnography of intercultural wedding community forums. Journal of company analysis, 58(1): 89 – 95. Google Scholar ) unearthed that numerous brides are taking part in online digital communities (for example., Internet-based discussion boards) that “focus in the provided ritual and provide camaraderie and information change” (p. 90). In reality, the Bridal Association of America stated that 77% of brides last year used the net to assist in the planning and/or buying of wedding related products.
The objective of this research that is exploratory to investigate the sorts of information provided on social networking sites by brides who will be trying to find a marriage gown.
This scientific studies are unique since it explores the sorts of information provided in a wedding that is popular community, www. Brides.com. Because the influence of social network sites on purchase choices, including designer wedding dresses, keeps growing; it is necessary that developers, stores, and manufactures know the way a brides online community friends many influence her purchase decision. Continue reading