In the beginning of in 2010, the Latin music globe encountered a reckoning. Reggaeton and urban had, within the previous couple of years, helped take Latin main-stream in the usa, but there have been few females on the list of genre’s brand new movie stars. In 2015, only three feminine artists ranked into the top 50 of Billboard’s year-end Hot Latin Artists chart; both in 2016 and 2017, there have been four. “There had been always hurdles whenever you visited radio, ” claims Mayna Nevarez, whose PR/marketing clients that are firm Daddy Yankee and Natti Natasha. “There had been a continuous rhetoric: that ladies couldn’t be too sexy, they were divas and complicated. They didn’t offer, ”
But throughout the year that is past a modification has arrived throughout the Latin landscape.
All three major labels are making a noticeable work to signal brand brand new feminine acts, both in the usa and throughout Latin America and Spain. Rising feminine artists are collaborating with the other person a lot more than their predecessors ever did, crossing label lines (like their male counterparts do) and displaying comparable camaraderie on social media marketing — witness Natti Natasha and Becky G’s “Sin Pijama, ” an important hit both for performers; Mau y Ricky and Karol G’s “Mi Mala, ” with a remix featuring Leslie Grace, Becky G and Lali Esposito; as well as the relationship between YouTube queen Lele Pons and Anitta, whom often help one another on social media marketing. Continue reading