One thing did not alter through the 5 years between learn 1 and research 2: the appallingly low usability on most email that is transactional.
In many of our research with sites, we find decent usability progress whenever we repeat study after many years. As an example, in a current study of store finders and locators, users’ capacity to find location info on sites had risen up to 96% through the 63% rate of success we recorded when it comes to exact same task 7 years prior to.
As opposed to the website that is improving, transactional communications continue steadily to show exactly the same level of usability issues once we saw five years back: vague subject lines continue steadily to take over, together with body text of several messages remains too much time, too tough to scan, and too with a lack of clear facts crucial that you users. Continue reading